
Fall Fishing with Reaction Baits
November is a huge transition month for bass in many lakes across the country. A combination of shorter daylight hours, cooling water temperatures, and biological

November is a huge transition month for bass in many lakes across the country. A combination of shorter daylight hours, cooling water temperatures, and biological

Veteran Missouri bass pro Randy Blaukat had a front-row seat for two critical inflection points in jerkbait fishing history: First, by virtue of geography, he

YUKI ITO, Founder of Megabass, worldwide angling personality and renowned product designer, adds to his 200 Good Design Awards from the Japan Institute of Design

Why Fall Bass Crush Topwater Lures The fall transition can be a unique and challenging time for bass anglers. Bass will often disperse this time

Why Small Crankbaits Excel in Summer Bass Fishing Aside from many northern fisheries, late summer often presents some of the toughest fishing of the entire

In most parts of the country, except for far-north smallmouth fisheries, July/August marks the point where bass become harder to catch. Reasons for this include

Bass fishing is truly dynamic and summer is no exception. Depending on the body of water, most impoundments will have roughly half of the bass

Whether you’re fishing flooded cattails, laydowns, or shallow rock patches, the way your swimbait moves can make or break your success. Most anglers run their

We all know that selecting the best lure color will generate more bites from better quality fish. This is especially true in larger baits like

From Island Shores to Elite Series: Matty Wong’s Fishing Evolution Bassmaster Elite Series sophomore Matty Wong grew up in Hawaii, surrounded by saltwater and its

Take a deep dive with Megabass Pro, Randy Blaukat to get his take after years of testing the brand new SLEEPER CRAW.

Few baits merge realism, versatility, and pure fish-drawing power quite like the Sleeper Craw. Designed to be crawled, skipped, and fished through complex cover, this

The Magdraft Freestyle isn’t some flashy swimbait you throw just because it looks good out of the package. It’s a tool, and like any tool,

Buzzbaits get labeled quickly. Early morning bait. Muddy water bait. Low-light bait. And while that reputation has its roots, it doesn’t cover what these baits

Clear, glacial lakes are some of the most challenging and rewarding fisheries you’ll find. Ultra-clear water, vast offshore structure, and bass that spend most of

Bluegill swimbaits are nothing new, but few deliver the realism and subtle drawing power of the Sleeper Gill. This bait isn’t just about looks; it’s

Megabass Founder Yuki Ito Wins Prestigious Red Dot Design Award Megabass CEO and Founder Yuki Ito has long been focused on destroying the status quo

Made by a Meister Fine Art Finish lures are painted on the third floor of the company’s main factory in Hamamatsu, Shizuoka Prefecture. While printing

Hop in the boat as Chris Zaldain dives in-depth on the versatility and effectiveness of the Dark Sleeper swimbait.

Tune in as Megabass Pro, Chris Zaldain breaks down his Vision Oneten FX jerkbait tactics for highly pressured clear water smallmouth.

Tune in with Elite series pro Chris Zaldain as he explains how poppers can be some of the most versatile weapons in your topwater arsenal

When most anglers think of walking baits, they picture calm mornings or glassy water. The truth is, those conditions don’t always line up with your

When faced with tricky conditions like calm, sunny skies and curious bass in clear water, the Neko rig truly shines as your go-to tool for

Few things in bass fishing deliver the same rush as a frog blowup. The explosion on the surface, the hesitation before you drive the hooks,

Fishing swimbaits isn’t about chasing numbers; it’s about finding the class of fish that makes a lake special. Few baits show you what truly lives

There’s no denying the power of big swimbaits, but there are times when pressured bass, clear water, or tough conditions call for a different approach.

When bass are keyed in on small forage and sitting deeper than a standard jerkbait will reach, that’s when the Vision 110+1 Jr. shines. Downsized

Suspended bass are some of the toughest fish to catch. They’re not locked to the bottom where you can drag a jig, and they’re not

One of the biggest myths in bass fishing, is that jerkbaits are limited to pre-spawn fishing. While this time of year is indeed the best

There are times when bass key in on bluegill that throwing anything else feels like a waste of time. Post-spawn into summer is one of

There aren’t many holes in Zaldain’s swimbait lineup, but the Dark Sleeper slid right into one. Most swimbaits, whether it’s a Magdraft or an I-Slide,

There’s nothing in bass fishing that matches the intensity of a frog bite. That moment when a bass blows up on the surface, explodes through

The cold water season can put fish in a slump, but by learning how to improve your cold water jerkbait fishing game with the Vision

When bass get finicky, pressured, or suspended in hard-to-reach zones, few baits perform like a finesse jerkbait. These compact lures don’t just imitate baitfish; they

There’s nothing like the feel of a crankbait loading up deep on a rocky point. One second you’re grinding bottom, the next your rod bows

One of the greatest attractions of bass fishing is the fact not all the bass are doing the same thing at the same time on
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