The birth of Megabass in the U.S. is the stuff of legend, involving a cross-country trek in the early 90’s, in which the Megabass designer/CEO Yuki Ito challenged pro staff of local stores and area pros to one-on-one fishing duels. The rules were simple: if Yuki Ito won, the store had to buy his lures; if the U.S. angler won, then Yuki had to buy local tackle from the store. This “put your money where your mouth is” approach, combined with the quality and flat out fish-catching ability that was evident in Yuki’s handcrafted Megabass equipment, succeeded in convincing stores to take on this premium imported tackle.
Today Megabass still embodies that daring spirit. Each product is a painstaking marriage of handmade form and technological innovation. Megabass strives to capture the same care, quality, and attention to detail embodied by the handmade tradition. In a modern age dominated by CAD and mass production, every Megabass lure is based on a hand-carved Yuki Ito original. Each stage of the development process is closely monitored with exacting quality controls to ensure that the mechanical process of production does not whitewash the integrity of the original.
Little has changed since Megabass’ birth in a garage in 1986 at the hands and ideals of Yuki Ito. Today Megabass continues this tradition of innovation, quality, and custom handicraft, never losing sight of the angler’s hands for which each Megabass® product is painstakingly made.
Formed in 2013, Megabass of America, Inc. is a subsidiary of Megabass, Inc., and is responsible for brand strategy, product development, sales, and marketing in North America, and sales and business development in Central America, South America, and Africa.
FORM FOLLOWS EMOTION
Megabass products are not built simply to outperform the competition; they must also inspire. As Japanese craftsman, we honor the traditions of simplicity and elegance that shaped our history. Drawing from traditions such as sukiya-zukuri architecture and the artistry of Genroku bunka, we carry the maxim “form follows function” even further: form follows emotion.