FOR IMMEDIATE RELEASE
Megabass of America, the North American arm of Japan’s premier manufacturer of high-end fishing tackle, announced the signing of Tackle Warehouse Invitationals Angler of the Year and Rookie of the Year Alec Morrison to a title sponsorship. Morrison will represent Megabass rods, hard baits, soft baits, wire baits, and frogs. In 2025, he’ll fish REDCREST on Lake Guntersville and Division 1 of the Bassmaster Opens.
In 2023, Morrison earned a Toyota Series win on Sam Rayburn in Texas and won Angler of the Year in the Northern Division. Fishing nationally in 2024, Morrison put together a transcendent rookie season in which the New York angler finished in the Top 10 four times on the Invitationals and qualified for Bass Pro Shops REDCREST.
“Over the past few years, Alec has established himself as a rising star in the bass fishing tournament scene,” said Director of Marketing Patterson Leeth. “His remarkable dedication to mastering his craft through relentless practice and an unwavering commitment to excellence sets him apart. Beyond his impressive achievements on the water, Alec’s integrity, sportsmanship, and genuine kindness have earned him the admiration of his peers and fans alike. He’s not just a great angler but an exceptional person who inspires those around him to improve.”
A meticulous and detail-oriented angler, Morrison fits perfectly into the brand’s deep commitment to inspired craftsmanship and angling outperformance.
“Megabass has a huge following, and there are a lot of diehard Megabass anglers,” said Morrison. “It’s going to be cool to step into that scene and be a part of it and work together with Megabass to grow.
“Even since I was young, I’ve had a different outlook on some approaches in tournament fishing,” added Morrison. “A lot of it, technique-wise, has stemmed from a Japanese origin. I’ve probably spent more time researching what’s happening in Japan than I have trends in the States. It suits me and my style of fishing, that’s a big component of why I’m so excited to strike this deal.”
Morrison is excited to promote the full arsenal of Megabass equipment, but he got his start with the brand’s legendary jerkbaits.
“Without a doubt, their jerkbait lineup is what I’ve utilized the most, in practice and a tournament setting,” said Morrison. “Being from up north, we throw jerkbaits a ton, I grew up doing it, and now the jerkbait is evolving even more. It’s proven to be an extremely good tool all over the country. They have an extensive lineup of baits that will cover all depths and applications – they essentially have a jerkbait that will meet all the requirements of every body of water you might be on.”
About Megabass America
Founded in 1986, Megabass is an industry-leading Japanese fishing tackle manufacturer renowned for its innovative design, impeccable craftsmanship and uncompromising commitment to performance. Megabass designs, manufactures and distributes an expansive lineup of professional fishing equipment that inspires outperformance and a deeper connection to the natural world. For more, please visit megabass.co.jp or follow us on social @megabassamerica
For more on Alec Morrison: Instagram @alec_morrison_fishing
For more information about Megabass of America, Inc, please visit megabassusa.com
