YUKI ITO, Founder of Megabass, worldwide angling personality and renowned product designer, adds to his repertoire with a 2024 iF DESIGN AWARD for the brand new OROCHI X10 series of rods. Not only does this make the X10 a double award winning series after its 2023 Good Design Award, but also adds to Megabass’ history of iF Design Award wins (2018, 2019, 2020, 2021).
The award-winning OROCHI X10 harnesses materials innovation from the high-octane worlds of Porsche® and BMW® racing, calling upon the unique properties of organic fibers to deliver uncompromising performance. Featuring a finishing wrap derived from flax cellulose microfibrils, the X10 leverages the renewable material’s superior lightness and dampening ability to masterfully tame the blank’s axial shake. This not only results in a reduction of unwanted “noise,” but delivers a supple blank recovery experience that is a joy in hand and takes a step towards better stewardship of our world. Experience intuitive connectivity and performance at the bleeding edge of materials science.
X10 Organic Fiber Composite Blanks
What is the iF Design Award?
The iF International Forum Design, also known as the Oscar of design awards, was started in 1953 and is the world’s longest running design award. Every year, several thousand designers, architects and companies from all over the world take part to have their design evaluated by independent design experts for a chance to be honored with this symbol of outstanding design. The award is composed of 9 fields: Products, Packaging, Communication, Service Design, Architecture, Interior/Interior, Professional Concept, User Experience(UX), User Interface(UI).
Learn More – https://ifdesign.com/en/
