YUKI ITO, Founder of Megabass, worldwide angling personality and renowned product designer, adds to his 200 Good Design Awards from the Japan Institute of Design Promotion. Formerly the Ministry of International Trade and Industry, the Good Design Award is one of the most prestigious awards in the industry.
The Good Design Award is among the three most prestigious design awards in the world, selected annually in Europe. The others include the iF Design Award (winner for 2018, 2019, 2020, 2021) and the Red Dot Design Award (2022 for the Destroyer P5 and Cookai, which were the first fishing rods in the world to win this award)
AWARD WINNING PRODUCTS
OROCHI X10
ITO Engineering has succeeded in introducing this innovative new material that overturns the conventional wisdom of carbon-dependent blank construction in order to realize sustain[1]able, high-dimensional fishing performance. The Megabass Factory has launched a project to create a legitimate successor to the “Orochi,” the patron saint of Destroyer rods. The name of the project is “X10″, with “X” paving the way for the “1st” “Organic material rod”.
The world’s first bass rods harnessing organic fibers derived from sustainable cellulose microfibrils have arrived. OROCHI X10’s vibration control characteristics of the organic “X10” fiber suppresses the blank’s axial shake, limiting unwanted blank reverberations after casts and rod work to improve angler connectivity and control. Lastly, the organic “X10” fiber is lighter than conventional carbon and has superior impact resistance to improve rod durability. By using high performance sustainable materials as rod materials, Megabass has drastically reduced the amount of chemical fibers and CO2 in the production process.
GORHAM 147F
GORHAM, meaning “tree of the universe,” is a new type of surface feeding bait that awakens the instincts of distant, neutral targets. GORHAM’s articulated body is equipped with two synchronized LBO II(PAT.) systems in each section. This patented moving balancer system significantly improves flight posture and cast distance, while providing optimal swimming balance for immediate action startup. As a result, GORHAM’s attack range is dramatically increased, bringing far-off targets within easy reach. A dynamic, ultra-wide rolling wake action calls targets to GORHAM from greater distances, inspiring frenzied surface attacks. The unique RAMBLE TAIL provides an erratic disturbance that triggers the instincts of hesitant surface feeders. GORHAM opens the door to new topwater potential, triggering bites from otherwise dormant targets
What is the Good Design Award?
The Good Design Selection System has, since its inception in 1957, continued to recognize and promote the kinds of product designs that best represent Japan to the world. These design awards are given annually, and recognized globally, with many Japanese and non-Japanese companies and groups participating. The aim is to put design to work solving social issues and topics. The “G-Mark” that is the symbol of the award is widely recognized as a mark that distinguishes products that are well designed.
LEARN MORE –> http://www.g-mark.org/
